Crystal Clear Future With Softwrap DRM Solution
24 June 2002
Softwrap™, today announced details of a contract with Crystal Interactive, developers, publishers, marketers and distributors of consumer software.
Crystal Interactive are publishers of numerous renowned titles within the games industry. This partnership will enable Crystal Interactive’s customers to take advantage of trying their software before going on to buy, whilst the products themselves remain totally secure against piracy.
Crystal Interactive currently offers 100 titles though its website. Riza Rahman, President of Crystal Interactive, comments, “We love the idea of the try and buy mechanism that Softwrap’s technology offers. We will be using Softwrap to maximise our sales and distribution channels.”
Matt Smith, Business Development North America, Softwrap, says of the announcement, “We are thrilled that Crystal Interactive has decided to benefit from the use of our technology. We feel that it will be the beginning of an incredibly successful partnership.”
Softwrap (www.softwrap.com) is a virtual shrink-wrapping programme that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst still providing the consumer with ‘try-before-you-buy’ facilities. It is one of the wholly owned subsidiaries of British-based company, Wraptech.
Wraptech Limited is a leading e-commerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to Wraptech’s Softwrap is Soundwrap (www.soundwrap.com), a programme for the digital distribution of music. Wraptech is represented in North America, Europe, Africa, Asia, Australia and New Zealand, where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partner’s music and software, should they also require marketing and distribution assistance.
About Crystal Interactive
Crystal Interactive Inc, are in the business of developing, publishing, marketing and distributing consumer software. They believe in giving their customers “the best value for money” and are creative in terms of their marketing strategies. Their software includes PC software, console games and PC games, such as Crazy Minigolf, Racing Devils, State of War, Who Wants to be a Gazillionaire and many more.
For further press information, please contact:
Sarah Lanaway/Leanne Bindon
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