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14 October 2002 Softwrap™, today announced it is powering the secure delivery of games for the Games Channel on Yahoo!, the no. 1 global Internet company. Yahoo! is the latest portal to take advantage of Softwrap’s encryption and e-commerce technology to host ‘try before you buy’ games. The initial pilot will include Bounce Out and Collapse from Game House and Ricochet from Reflexive. These will be available for download from http://yahoo.co.uk/games mid-October. The games are of a varied genre and include good soundtracks and quality game play. Bob Slinn, Business Development Manager, Yahoo! UK & Ireland, commented, “Our games channel is a very popular feature of the entertainment and lifestyle offering on the UK platform. Softwrap’s solution enables Yahoo! to offer quality game titles to our users and we anticipate these games doing extremely well on the site.” “These popular downloadable games that Softwrap provides to portals have proven to be big hits among new and old internet users alike, and are generating significant additional revenue streams for the portals. The purchase process is so simple for the users, the conversions from download to purchase are 200-300% greater than traditional online registration services, which is good for Yahoo! and good for us!” said Emma Morris, Marketing Director of Softwrap, “We hope to become an ongoing content provider to Yahoo! UK & Ireland and are in discussions with other Yahoo! country sites about providing Softwrapped content.” Yahoo! UK & Ireland joins the ranks of other Softwrap online success stories, such as AOL, The Sun Online and Download.com, where Softwrap has also provided sticky content by way of small downloadable games for the sites as a value-add for their end-users. While the web portals host the games, Softwrap takes care of the all the e-commerce, customer support and partner payments as well as real-time reporting for both the portals and the software developers. Editor’s Note: If you are interested in hosting Softwrapped content on your coverdisc/download site, please contact Stewart-Muir Communications on 020 8892 9207 or wraptech@stewartmuir.com. About Yahoo! Europe Yahoo! Europe provides communications, commerce and media services across its eight sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Catalan (www.ct.yahoo.com) and the Nordic region, including Denmark (www.yahoo.dk), Sweden (www.yahoo.se) and Norway (www.yahoo.no). The Yahoo! offices in London, Paris, Munich, Milan, Madrid and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London. Contact: Georga Douglas, Public Relations, Yahoo! UK & Ireland, ,gdouglas@uk.yahoo-inc.com About Softwrap Softwrap (www.softwrap.com) is a virtual shrink-wrapping programme that provides authors and distributors with a secure means of selling and distributing their software digitally, whilst still providing the consumer with ‘try-before-you-buy’ facilities. It is one of the wholly owned subsidiaries of British-based company, Wraptech. Wraptech Limited is a leading e-commerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to Wraptech’s Softwrap is Soundwrap (www.soundwrap.com), a programme for the digital distribution of music. Wraptech is represented in North America, Europe, Africa, Asia, Australia and New Zealand, where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partner’s music and software, should they also require marketing and distribution assistance. For further press information, please contact: Greg Mills/Paul Nolan Stewart-Muir Communications +44 (0) 20 8892 9207 wraptech@stewartmuir.com www.stewartmuir.com Emma Morris Softwrap +44 (0) 20 7089 4111 emmam@softwrap.com www.softwrap.com |
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